|
Health Care Quality Special Reports |
|
|
|
|
|
||
|
Advertising
Standards
Most medical and health information/education sites on the World Wide Web, like their counterparts in print publishing, rely on advertising, including banner advertising, grants, and sponsorship of Continuing Education programs. In order to ensure editorial integrity, Premier Healthcare Resource, Inc. has established the following principles governing the acceptance and display of advertising on all of its websites: 1) Advertising on Premier Healthcare Resource, Inc.'s websites shall comply with the laws and regulations of the United States of America, the country in which the site is based. Any Premier Healthcare Resource, Inc. sites established in partnership within any other country shall also comply with the laws of the country in which the site is established and maintained. 2) Premier Healthcare Resource, Inc. shall have sole discretion for determining the types of advertising that will be accepted and displayed. Under no circumstances shall Premier Healthcare Resource, Inc.'s acceptance of an advertisement be considered an endorsement of the product(s) advertised or the company that manufactures it. 3) Premier Healthcare Resource, Inc. retains the right to reject advertising of any kind, and will not accept advertising that, in Premier Healthcare Resource, Inc.'s opinion, makes unsubstantiated claims of therapeutic benefit for particular products. In addition, Premier Healthcare Resource, Inc. will not accept advertising in any form for any products or services known to be harmful to health (e.g., tobacco products), nor knowingly accept advertisements or grants of any kind from companies that manufacture such products directly or through their subsidiaries. 4) Premier Healthcare Resource, Inc. maintains a clear separation between advertising and editorial process and decision making; current or potential sponsors may not dictate the form or substance of the editorial content appearing on any Premier Healthcare Resource site. Premier Healthcare Resource, Inc.'s editors have full responsibility for ensuring compliance with this entire advertising policy. Readers should be able to readily distinguish between promotional and editorial material. Toward this end, Premier Healthcare Resource, Inc. will not run "advertorial" content that is not clearly identified as such. Premier Healthcare Resource, Inc. will make every effort to avoid publishing advertisements from only a small number of sponsors and will seek to avoid having specific content within online peer-reviewed journals and journal articles either juxtaposed with advertising from or supported by single sponsors within a related therapeutic area. 5) All Continuing Education programs posted on this website will be developed and displayed in accordance with the guidelines of the Accreditation Council for Continuing Medical Education (ACCME) and any other relevant accrediting bodies. This will apply to placement of commercial supporters' names, logos, information about specific brand name pharmaceutical products, date(s) material is posted, names of faculty/writers, and any relevant faculty/writer disclosure information. 6) Premier Healthcare Resource, Inc. will not sell advertising for a specific product on the condition that it will appear in the same location and at the same time as a specific article mentioning that product. Advertisers will not influence the way any search results for specific information by keyword or topic are displayed on this website. 7) Premier Healthcare Resource, Inc. will consider for publication, within appropriate editorial context, all criticism of advertisements or the Premier Healthcare Resource, Inc. advertisement policies.
All material on this website is protected by copyright. Copyright (c) 1996-2001 by Premier Healthcare Resource, Inc. All rights reserved. This website also contains material copyrighted by 3rd parties. CME means Continuing Medical Education credit is available. All Premier Healthcare Resource, Inc.'s websites require 3.x browsers or better from Netscape or Microsoft.
|
|
Privacy
Policy
| Advertising
Information
| Copyright
|
